Competitive Summary
Penny’s Hair Salon wants to set itself apart from other beauty salons that may offer only
one or two types of service. Having come from such a salon, Penny realized from talking
to clients, that they desire all of the services that we are proposing, but they remain
frustrated because they must get their hair done at one place, and nails at another.
Although the focus of Penny’s Hair Salon is hair services, we do plan to offer our clients
the convenience of all these services in one location.
There are a number of salons like ours, but they are mainly in the very high income parts
of Brandon and surrounding areas. We do not intend to compete with these so called
“day spas”. We wish to offer a middle ground for those clients who can’t quite afford
those high-end luxury salons. Our business atmosphere will be a relaxing one where clients can kick back and be
pampered. Coffee and soft drinks will be offered to clients as they enter for service.
Televisions will be located in the waiting and hair-drying areas.