This paper looks at the association between specific consumption categories and subjective well-being (SWB). The research question is motivated by two aspects; first, by psychological findings that certain consumption types deliver more well-being than others; and second, by the surprisingly silent economics literature on this topic. It is surprising for at least three reasons.First, well-being is the highest-ranked goal of humanity. Second, people devote considerably efforts to income accumulation, because they see it as a major driver of well-being. But do they put similar efforts into the choice on how to spend their money? Third, there is a vast economic literature on income and SWB, but it does not extend to consumption composition.