any students are apprehensive beginning the process of writing a master’s thesis. However, the Master of Agribusiness (MAB) program at Kansas State University encourages students to take a different approach to the thesis project. One of the goals of the MAB program is to provide food, animal health and agribusiness professionals strategies for making informed decisions based on an understanding of current issues and analytical and problem-solving skills to implement solutions to firm-level problems. The thesis project is an opportunity to apply those tools to a company-related issue.