The brand’s LifeWear range targets the intersection of casual and sportswear, with innovations ranging from Ultra Stretch Jeans to self-warming HEATTECH. As a result of the investment in innovation perceptions that Uniqlo is different from other clothing brands in Japan haves improved steadily. - See more at: http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2015/02/25/store-experience-and-innovation-power-uniqlo-s-success#sthash.e4rpxoO0.dpuf