The study uses the Edward’s SHEL Model (1972) to assess PCOO New Media operation. E-Government, Government Communication, and Social Media principles are incorporated in the SHEL Model to form the criteria to assess PCOO New Media operation. The SHEL Model is used in assessing an E-Government agency due to its capacity to account for hardware, software, and as well as “liveware” components of operations. SHEL model is used to understand the interrelations within a socio-technical system.