A. Background of Our Work
The initiative for our work came from the media
company Aller Media and their need for web-based video
streaming AR application (Fig. 4) for marketing purposes.
They printed markers on their magazines and their readers
were able to watch film trailers and other related video clips
from a website using the magazine and a webcam.
Combining conventional print media and digital media it is
possible to add interactivity to the magazine enriching the
reading experience. The requirement specifications and
functional design were carried out in co-operation with the
company.