2. Associated with snacks: Kit Kat is often associated with the word “snack”, as opposed to Ferrero Rocher and M&M’s which are primarily associated with being chocolates, a sweet. Kit Kat was able to achieve the “snack” status as a result of its highly recognized tagline “Have a Break, Have a Kit Kat”. Furthermore, Kit Kat is considered more affordable in comparison to Ferrero Rocher which is considered one of the higher-end chocolates.