By now Walt Disney Productions had already began selling dolls, books, figurines and tooth brushes. In 1952 Walt Disney announced plans for a theme park. In order to provide funding for the park Walt Disney decided to make Disney a publicly traded company in 1957. The current ticker symbol for Disney is "DIS". It wasn't until 1967 that actual construction began on the theme park. Disney is now one of the largest media conglomerates in the world with ownership to various resorts, theme parks, radio stations, cable television networks, and even their own cruise line. To this day The Walt Disney Company continues to do exciting new films and television series.