Today service design as a concept is increasingly being applied to banking services to generate better results. It is self-explanatory that customer satisfaction is a crucial parameter for this industry to retain their customers. Banking services stops not only with the websites. It is among those sectors which have different delivery channels from In-person dealing to Internet banking, Mobile banking, ATM etc. Here the key emphasis relies on designing branches, online banking systems as well as customer experiences. New technology and renewed IT landscapes play an essential role in enabling service design in retail banking. A great service management model is built on a thorough understanding of what creates value for the customer and how the organization can engage its employees in the delivery process. Therefore banks and other financial institutions are increasingly seeking design strategies to accelerate innovation in their service offerings and provide distinct experiences that meet customers' expectations. This principle holds true across various sectors, be it banking, retail, lifestyle, consumer goods or healthcare.