Major religions, ethnic makeup and languages
o Major differences in beliefs, values, customs and behaviors, role of family
o Unique business customs, etiquette and practices one should be aware of when doing
business in that country
o Unique aspects of written, oral and non---verbal communications
o Describe the country’s culture using Hofstede’s model of cultural dimensions (Power
distance - hierarchy, Individualism/collectivism, Masculine/feminine, Uncertainty avoidance,
Time)