1. Diversified manufacturer of wide range of products
2. Large number of patents in the US
3. Significant part of sales revenue spent on R&D
4.Huge employee base of more than 2 lakh.
5. Leading supplier of power transmission and distribution systems
6. The brand has a huge product portfolio from consumer electronics to computer accessories
7. Branding and advertising trough TVCs print media, online media gives the brand a high recall