BBC TV
TV - program schedulers would like to know the likely audience for a proposed program
and the best time to show it. The data for audience prediction are fairly complex.
Factors, which determine the audience share gained by a particular program, include
not only the characteristics of the program itself and the time at which is shown, but
also the nature of the competing programs in other channels. Using Clementine,
Integral Solutions Limited developed a system to predict television audiences for the
BBC. The prediction accuracy was reported to be the same as that achieved by the best
performance of BBC ’ s planners.