Communication theory of common culture (Co-cultural communication theory).
For education in culture, attention more and more in many dimensions. As well as the dimensions of the intercultural communication (Intercultural Communication) which in this dimension Mark P. Orbe called a communication common culture. "Co-culturalCommunication."
Mark P. Orbe study about. The pattern of communication between ethnic minority culture towards the undeveloped society under the power that is not equal to it were widely people of color. Women. Gay and lesbian guests, etc., in the context of American society.
Cultural communication in (Co-culturalCommunication) is another word for Mark P. Orbe representations discussed the communication between cultures (Intercultural. Communication) by Orbe explained the cultural communication in that it is the interaction between people predominate with a group of people of lower power in society. He chose to use the word "co-cultural communication" rather than other words such as "subcultured", "subordinate" or "muted group." Because such words is quite call it social groups these in the inferior, and use the word "tactic" to describe the generation of communication group without influence and use. " "Strategies." the influence, P (Orbe Mark, 1998 referred to in information battle shield, species 2551).
Communication theory of common culture (Co-cultural communication theory) as the search process, members of the group วัฒนธรรมร่วม select operation communication. (communicative practices) when there is interaction within the structure of the society, they have no influence, which Orbe found that the act or the means of communication. (tactic) members of the group culture with the use of communication to obtain certain result they need it. The independent variables can be grouped as factors influencing the selection of communication (practice selection) all together 6 factors include 1. The desired effect. (preferred outcome) 2. Life experience (field of experience) 3 ability (abilities) 4. The context of situation (situational. Context) 5. What has been and what lost (perceived costs and rewards) 6. Methods (communication approach).