PepsiCo’s 2006 acquisition of Flat Earth fruit and vegetable snacks offered an opportunity for the company to exploit consumers’ desires for healthier snacks and address a deficiency in most diets Americans on average consumed only about 50 percent of the U.S. Department of Agriculture’s recommended daily diet of fruits and vegetables. Flat Earth’s baked vegetable crisps and baked fruit crisps were launched in 2007. Other good-for-you snacks included Stacy’s pita chips, whichwas also acquired in 2006, and Quaker Chewy granola bars. In 2008 Stacy’a pita chips came in 15 varieties, including Multigrain. Some of the success of Quaker Chewy granola products was related to product innovations such as reduced-calorie oatmeal-and-raisin bars. PepsiCo Beverages North America also distributed Quaker rice cakes, which had added chocolate-drizzled and multigrain varieties in 2007