This presents a valuable, cost-effective opportunity to make a big difference in young children's lives by providing better information to parents about their impact and supporting them in fulfilling their crucial role. And a project launched in 2014 called Vroom (also funded by the Bezos Family Foundation) is a great model of that approach. With the motto "every parent has what it takes to be a brain builder," Vroom is working in partnership with communities, national organizations like Child Care Aware, Nurse Family Partnership and Save the Children and other systems – including early childhood programs, social services, grass roots organizations, clinics, the faith community, businesses and others – to provide low-income families with tips and tools that make use of everyday activities to promote their children's brain development.