OVERVIEW OF TELEPHONE SURVEYS .............................................................................. 3
Steps Involved in Conducting Telephone Surveys...................................................................... 3
Advantages and Disadvantages of Telephone Surveys ............................................................... 4
Deciding Whether or Not to Outsource a Telephone Survey...................................................... 6
Including Area Schools in Your Research Planning Process ...................................................... 7
OUTSOURCING TELEPHONE SURVEYS ............................................................................. 9
CONDUCTING TELEPHONE SURVEYS USING INTERNAL RESOURCES: ............... 13
1. Developing a Sampling Strategy .......................................................................................... 13
2. Developing a Questionnaire ................................................................................................. 18
3. Conducting a Pilot Test ........................................................................................................ 28
4. Conducting the Telephone Interviews.................................................................................. 30
Recruiting Interviewers ......................................................................................................... 30
Refusal Conversion ............................................................................................................... 32
Techniques for Conducting High-Quality Interviews ........................................................... 37
Open-Ended Responses......................................................................................................... 35
Training Interviewers ............................................................................................................ 36
Generating Call Sheets and Managing Sample ..................................................................... 38
5. Entering the Data.................................................................................................................. 46
6. Analyzing the Data.