Building
Traffic
to
Your
Web
Site
• Measures
to
adract
customers:
– Obtain
and
register
a
domain
name
– Make
your
site
search-‐engine
friendly
– Include
a
meta
tag
in
your
store’s
home
page
– Use
Web
site
traffic
data
analysis
sokware
– Provide
quality,
keyword-‐rich
content
– Add
new
content
to
the
Web
site
on
a
regular
basis
– Acquire
links
to
your
site