The launch of three flagship stores – one in Gateshead, UK, another in London’s Covent Garden and most recently Broadmead, Bristol – help confirm Berghaus’ status as an iconic brand. While an adrenaline packed 60-second cinema commercial in 2008, devised by and featuring athletes Leo Houlding and Anniken Binz shows Berghaus to be as innovative when it comes to advertising as they are performance wear.