With the advertising multi-billion dollar industry centered around a specific perfect beauty it has tapped into a really base nerve with our desire to be beautiful. The sad thing is that only 1% of the world are considered beautiful enough to model and then with modern day retouching we take an impossible beauty and make it even impossible for the 1% to measure up. Living in LALA land I am inundated with ads all day long, everywhere you turn you cannot escape them, and although I am educated enough to intellectually know that most of the ads I see are not real, sadly most people probably see more impossible beauty (billboards, magazines and TV) on a day to day basis than they observe in real life