Novelty-seeking has a positive influence on satisfaction (Assaker et al., 2011). If tourists seek novelty and the experience meets or exceeds their expectations, they will be satisfied. Furthermore, Feng and Jang (2007) established a positive relationship between novelty-seeking and revisit intention. As indicated above, revisit intention is the component of destination loyalty. Interestingly, however, very few studies have measured the novelty towards a destination as an evaluation of tourist experience. This can be explained by the proposition that novelty is the contrary concept to familiarity (Lee & Crompton, 1992). Based on this assumption, it is not necessary to measure novelty when researchers measure destination familiarity. However, this study views novelty and familiarity as distinct concepts. If tourists feel a sense of novelty when visiting a destination, they will be satisfied and the destination may be perceived as an attractive place. This may lead to destination loyalty.