The telling and forcing strategies are so frequently
used that they make up what we call
normal patterns of change. In a social world
where we assume self-interest and transactional
norms of exchange (i.e., based on selfinterest),
we expect to see people using these
first two strategies. They are quick and easy
and focus on solving short-term problems.
They become part of normal or natural patterns
of action. People use the normal strategies
within and outside the corporate world.