Abstract
Quality nowadays has become a strategic element in the companies dealing with services because it determines “competitiveness” at its highest level. In the European Quality Charter, quality is defined as “the key to competitiveness” of companies that have the obligation to work for the mutual objective of quality promotion in all the European Union countries. By the implementation of a quality management system in the field of Romanian tourism, the constant improvement of the qualitative performance of a product or service will be assured in the direction of reaching the objectives of quality. At present, the main tendency in the field of Romanian tourist services quality consists in the introduction of a set of methods with the purpose of constantly improving the quality of products and services by improving the functioning and increasing the performance of the service providers. Key words: quality, tourist services, Q Mark, tourist products, accommodation services JEL classification: M19