Some Thai communities have become interested in an eco-tourism approach to promoting their community and local attractions for visitors. Any local committee responsible for advancing such an idea must try to learn and develop a suitable strategy for this in the local context and in consultation with other members of the community. This will require an effective organisational learning approach by which members of any representative committee will acquire better knowledge and understanding about an appropriate local model of eco-tourism – and then develop this further with on-going consultation with (and involvement) of the local community