“Source hired Adam&Co., in partnership with Adned, to contemporize the brand. Our goal was to better tell the brand’s rich history to a modern audience, re-establish the brand’s luxury positioning, and to introduce a new line of flavored mixers based on the same brand name. This came to life through a new brand strategy, brand identity, messaging and packaging. The location and history are key to the brand’s story which we communicated through the use of a map texture and consistent use of the words “Since 1180.”