Overall, UNIQLO should focus on the various lifestyle markets in the different countries. UNIQLO should focus on styles of other countries, while also looking at current fashion trends when creating products for the store. By altering the products, UNIQLO will be able to stay competitive in every country. UNIQLO should create products that focus on changing styles like any other fast fashion company. The company should also expand into highly populated areas, not only “posh” cities. UNIQLO currently limits the expansion of stores into all major cities, which halts the expansion rate. By reaching out to all cities, UNIQLO will increase their customer base and profit. If UNIQLO expands their presence on social media and on the Internet, UNIQLO will gain popularity with their targeted demographic. UNIQLO should focus on their e-commerce website and targeting online shoppers. The expansion of social media into each targeted country will increase the credibility of the brand. If UNIQLO is able to adapt the brand to each country, then expanding globally can be accomplished rapidly.