The theme for the 1978 ad campaign was “Around the World" and showed Tiger Beer enjoyed around the world by successful, upwardly mobile people including foreigners. This campaign sought to feature Tiger Beer again as a beer for winners. The theme for the 1988 ad campaign was "Reward for Winners" and was meant to showcase Tiger Beer's Gold Medal achievements in international beer competitions using the tagline "Good as Gold." One creative featured attractive people on board a luxury yacht out on the open sea, getting a suntan on the deck and enjoying cold Tiger Beer.