This includes religious leaders who seek to have their own religious tenets accepted and would not be willing to modify them to achieve greater market acceptance.
Many artists and ideologists fall into this category, and these artists and ideologists are the proselytizers who achieve their objectives by having the markets accept their unique offerings.
Included here are artists who have their own style or vision and achieve success in their own eyes by having their artistic offering accepted by peers or by the marketplace.
Similarly, some idealists achieve success only by having their concepts adopted (seeDixon 1978).