Q: What’s the most compelling benefit of choosing Georgia?
A: Diversification. We need to mitigate against the chance of a problem
in weather or labor unrest or zoning or taxation in Florida. If these
problems occur in Florida, and we have more than one factory in
Florida, it is easy to no doubt see the problem. Both factories is
effected, not just one factory. If we have one factory only in Florida,
and these factors change, not a problem. Or rather, not such a bad
problem. Or actually, not likely to be such a bad problem. It’s easy in
retrospect to carefully understand why some of us lean toward selecting
Florida but we should use objective, not subjective, criteria to
make the decision. If we do that, we must go with Georgia.
Brad said, “There were nine references to me and my staff and nine
references to the corporate entity, which I used as a measure of reader
focus. So my Empathy Index totals zero. Not good enough. I noticed that
I had many more reader references toward the end, in the last question,
than I did in the beginning. Noticing that fact helped me understand how
to rewrite.
“Thinking about the lead, I realized that I had buried the words
bottom-line. I decided to move those words up into the lead as a tactic to
reach the Producers. Only after summarizing the bottom line would I talk
about my methodology. Explaining my research process would appeal to
Data Collectors, so I wanted to do it pretty early on. I decided to add a
comment that the research required creativity to reach the Optimists, and
mentioning that we assessed whether the climate was supportive of labor
would appeal to Accommodators.”
Go ahead and revise Brad’s draft, then read Brad’s revision.
After careful review, the bottom line is that the best site choice for our
new factory is Georgia. To get a fresh view, one of my assistants met
with a risk manager with no knowledge of the risks involved in doing
business in either Florida or Georgia. My analysis used proprietary stochastic
simulation techniques, incorporating data collected from numerous
sources of government and other public data information as well as
data collected from interviews. Designing the model required creativity
and diligence. From among the three finalists. Data is tested and
proven. Objective too. Let me answer—anticipate—questions I think
you’re going to want to know the answers to.