B.
Lack of long-term development strategy guiding .
In CRM system deployment process, many companies
did not reach consensus on an enterprise-level strategy,
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leading enterprises often lack the guidance of the long-term
development strategy, which largely affected the complete
CRM system utility play. The Enterprise’s CRM deployment
is a complicated systematic project. It requires a planned and
phased implementation based on the long-term development
strategy. But in fact, the company is often easy to
misinterpret business needs and underestimate the
complexity of CRM. Therefore, if we want to accomplish an
enterprise-class CRM project step-by-step, it should open for
the entire enterprise and establish the enterprise's long-term
CRM development strategy. We should know the final
implementation of CRM, at what time, after which the work
allows companies to reach the realm of what kind.