Applying this social-constructivist perspective to HRM opens up new and interesting
perspectives for research andmanagerial actions as it focuses more on social-psychological
aspects such as relations, attitudes, interactions, negotiations, identities and self-images.
Following this notion, pivotal to HRM becomes the management of employee and/or
employer identities based on mutual trust, commitment and matching of expectations in
relation to diverse groups of stakeholders. With this focus onmatching expectations, CSR
and the concept of sustainable or socially responsible employers come into play. For
example, in addition to the traditional relational and transactional types of psychological