Part 1 (b) – Discussion of distribution method and associated documents (10 marks)
In this section explain to the board how the questionnaire should be distributed. In your discussion, you should assess the benefits and challenges of using your chosen method of questionnaire dissemination, including methods for tackling non-response. You should also design a full and appropriate coding plan for your questionnaire and include any other supporting documentation that would accompany it. The word limit for this section is 250.
The supporting documentation should be presented in an appendix to the assignment.
Part 1 (c) - Critical evaluation of your questionnaire (15 marks)
In this section of the assignment you are required to provide a critical evaluation of the questionnaire you have developed (word limit is 1000). The evaluation of the questionnaire will consider your design decisions and justify them to the board to convince them you are the right person to carry out the research: the structure, presentation, types of questions used and supporting instructions for the potential respondents should all be discussed. You should justify your design decisions by considering the case scenario presented above and it should be supported with reference to Research Methods textbooks and journal articles.
Important information: The questionnaire and associated documentation do not count towards the word limit because they are included in the appendices. You are not going to use your questionnaire to collect data and the questionnaire you design should not aim to collect the data as presented in Part 2 below, which involves a different aspect of the scenario as described in Part 1. Instead, you will be provided with a set of data in Part 2. There is not a direct link between your questionnaire and the data in Part 2.