Due to the increase of contemporary turbulent and dynamic business environment in recent years, it is no longer
significant for firms to increase their competitiveness that is solely relying on their own internal capabilities and
competencies. As asserted by Tukamuhabwa, Eyaa and Derek (2011), nowadays, firms have to seek a new effective
way to compete in order to survive in the intense global market. It was apparently and frequently described in current literature that firms may not be able to heighten their competitiveness if they isolated their internal process and
structure with their external trading partners (Danese & Romano, 2011).