Determinants of Business Success
Table 5 reveals eight determinants of business success as perceived by the small rural entrepreneurs. By and large, many external factors, including government assistance in training and extension services, the external environment, market support by the government, market accessibility and networking, were seen highly important by the rural entrepreneurs for their business success. The only important internal success factor was entrepreneurial quality (Factor II). The other internal factors, such as pricing, delivery and services (Factor VII) and human resource (Factor VIII) contributed least to the explanation of small business success.