Online shopping is the third most common use of internet after web surfing and email uses (Yörük et al. 2011). Like in all marketplaces, also on the internet buyers and sellers come together to share products, services, and information (Adnan, 2014). Consumer can buy the products and services anytime from anywhere and thereby pass over the limitations of time and place (Adnan, 2014). Online shopping behavior consists of buying process of products and services through internet (Moshref et al. 2012). The buying process has different steps similar to physical buying behavior (Liang & Lai, 2000). In a normal online purchasing process, there are five steps involved. Initially when the consumer identifies his or her needs for a product or service, then one moves to online and search for the information. After gathering product information, the consumer evaluates the product with other available options selecting an item according to his/her requirement and criteria making transaction for selected products and gets postpurchase experience (Kotler, P. 2000). Online shopping behavior relates to customer’s psychological state regarding the accomplishment of online buying (Li & Zhang, 2002).