Arriola Cheska Jane G. Arriola Ms. Benetha Huera English 2 20 February 2013 Korean Pop invasion in the Philippines: a Threat to OPM? I. Introduction For the past few years, there has been a distinctive foreign genre that catches the attention of Filipino music lovers. Thousands of Filipinos especially teenagers go crazy over the so what
called “K
-
pop” music. K
-pop is an abbreviation for the term Korean pop which is continuously making a buzz not only in the Philippines but also in other parts of the world. Holden defined K-
pop as “
a musical genre and subculture originating in South Korea which comprises a wide
spectrum of musical and visual elements” (144)
. If Korea has what they call as K-pop, the
Philippines has its very own “OPM” or Original Pilipino Music.
OPM is referred to as
“Philippine pop songs, particularly ballads, such as those popular after the collapse of its
predecessor, the Manila Sound, in the late 1970s, up until the present
” (Basijan 18).
The spread of K-pop music in the country resulted to K-
pop invasion or what others refer to as “K
-pop
fever”. Unknown to some, this phenomenon is giving threats
to the OPM industry since it affects many aspects of it. Because of the Korean Pop invasion in the Philippines which influences a lot of Filipino teenagers to patronize K-pop music, it poses threats to the Original Pilipino Music industry in terms of the album sales, organization of local concerts and the worst is, it might be more popular than OPM in the near future