A. Case Abstract
Starbucks is a comprehensive strategic management case that includes the company’s year-end 2010 financial statements, organizational chart, competitor information and more. The case time setting is the year 2011. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Seattle, Washington, Starbuck’s common stock is publicly traded under the ticker symbol SBUX.