In testing the hypothesis at the significant level of .05 found that some basic personal like and
marketing factors that affect had fast food home delivery behaviors were receiving media, type of fast food
home delivery, restaurant of fast food home delivery, times buying, day of using, period of using, expense
to order and result to bought .
The finding revealed that apparently, the majority of the samples were female between 16 – 25
years old . Single, student graduated in high school level , income lower than 5,001 Baht and had more 4
members in family. The most consumers received fast food home delivery information from neighborhoods,
relatives and television. Pizza fast food home delivery and KFC restaurant fast food home delivery restaurant
were most take orders. The consumers bought fast food home delivery about 251 – 300 Baht and average 1-2
times per month at lunchtime (11.00 – 13.00 p.m.) of the weekend. The main reasons to take fast food home
delivery were facilities to buy and four factors affecting to fast food home delivery selections in high level
were products, prices, distributions channel and sale promotions. Beside, the consumers needs fast food
home delivery restaurants to improve higher nutrition, lower price and free for delivery service and no fix
base price to buy.