Air Wick
Air Wick was first launched in the USA in 1944 with the invention of Air Wick Liquid, a wick in a glass bottle of liquid, which absorbs odours as it is pulled up within the bottle. Air Wick offers consumers a large and growing range of fragrances and formats, including plug ins, battery operated devices, candles, gels and aerosols. They are used to eliminate bad odours, freshen and fragrance the air, but also, increasingly to create ambience.