Logistics Management and Destination Loyalty Tourist Interviews
As part of the study, 548 international tourists visiting HCMC were surveyed. To be eligible to participate, tourists were required to have visited HCMC city within the last year; be at least 18 years old; and not be studying, working, or living in HCMC. The survey’s logistics questions covered three areas: physical, information, and financial flow as measured by the perceived value of tourists. Destination loyalty questions focused on the intention for a repeat trip and the likelihood of word-of-mouth recommendations.