1. What do their vision or mission statements or objectives say about their commitment to be an international player?
2. what kinds of products or services do they offer? Are the different in different markets?
3. Did you notice cultural adaptations that these companies have made to maintain their international presence in their various websites?
4. Do they vary their marketing strategy in different location? Critically review the two companies you have selected by comparing and contrasting their international activities and commenting on them from your perspective as a student of international marketing. What more should these companies do to be a"culturally" sensitive company? What ideas, that they have used, will you consider using in your own organization or an organization that you are aware of? Why?