This occurs when tourist demand for tangible and intangible culture drives the production and ‘packaging’ of heritage of tourist consumption.
The tradition values and meaning associated with music, dance, ceremonies, handicrafts and other artworks are lost as they are preformed as merchandise for mass consumption.
Art is manufactured according to tourist’ taste rather than customary design.
Unskilled workmanship dominates the handicrafts sector
‘tourist art’ ‘airport art’