b. Skim the "Big Leadership Profiles". What are some of the challenges these leaders face in their markets when it comes to "globalization"?
- Building individual and organizational capability and capacity is our biggest. We find that many of our markets undergo rapid political, social, and regulatory change and The big challenges we face are developing an integrated supply chain and execution machine based on strong principles of sustainability. We want to build a long-term sustainable business in every market we serve.
==Building individual and organizational capability and capacity is our biggest overall challenge. We find that many of our markets undergo rapid political, social, and regulatory change; therefore, learning the best ways to work with local stakeholders effectively and ethically remains a challenge. In most markets our per capita consumption of most of our brands is still very low. So we need to build trial, preference, and consumption habits for our brands. We need to find the market insights to make relevant brand connections with local consumers and build infrastructure and execution capability to capture the existing opportunities. Although my markets have enough talented people finding, developing and retaining them is a continuous challenge.
==For Uruguay, we have three key strategic challenges:
(1) Accelerate the growth of the Sparkling category through innovation and world class execution (we are launching Coca-Cola Life now)
(2) Build our presence selectively in Stills
(3) Rapidly improve our product supply productivity and overall cost structure, so we can invest in points 1 and 2 above
In Guatemala, our focus is on Driving Availability, Improving Productivity, and launching a new Route to Market.
==The big challenges we face are developing an integrated supply chain and execution machine based on strong principles of sustainability. We want to build a long-term sustainable business in every market we serve.