BonChon Chicken is crunchy, crispy and low fat fried chicken with the special frying technique and secret sauce produce non-greasy, yet more flavors. Therefore, this company already set up their branch Indonesia, on this marketing plan we pay attention to buzz our brand awareness in Indonesia. Since Indonesia is one of the emerging market in the ASEAN which has tremendous economic growth that generates huge food consumption, especially in terms of chicken. The total Indonesia chicken consumption per capita in 2011 was 4,328 kg (BPS, 2011). However, the amount of chicken consumption increases as well as the increase in the Indonesian population. In order to utilize huge opportunity, knowledge insight of company uses its high quality has gained fast premium quality, because of that we believe its high quality, affordable pricing strategy and how we engage communication to customers. Hence the communication and promotion, we put is the one of vital part on this marketing plan