Consumer has different needs for information at each of the purchase decision stages. Also he is subjected to certain influences at each stage and perceives some risks association with the decision. Realizing this, marketers must provide decision makers with information, advice or action that leads them to the proper decision at the prepare time. Current study concludes that manufactures and marketers must always be prepared to secure their customers satisfaction beyond their happiness level (Geetha, 2014). This will only be achieved by offering a product that satisfies the customers need as well as by marketing efforts that facilitate decision making and maximize the benefits the customer gets from the product.