Taurus employees would learn the value of de- tailed analysis and cautious decision making The comments by Assetone's CEO shocked. many employees at Taurus, which was an ag- gressive and entrepreneurial competitor in on line banking and personal investments. Taurus was well known for its edgy marketing, innova-i tive products, and tendency to involve employ- ees in generating creative ideas. The company didn't hesitate to hire people from other indus- tries who would bring different ideas to the in- vestment and online banking business. Asset- One, on the other hand, almost completely promoted its executives from within the ranks Every member of the senior executive team had started at Assetone. The company also empha sized decision making at the top to maintain better control and consistency.