USERS AS INNOVATORS
• Users of pickup truck
• They adapted their cars by removing seats, welding new pieces on and cutting of the roof
• Colopast, a Danish medical devices company
• A nurse, Elise Sorensen developed to first self-adhering ostomy bag as a way of helping her sister, a stomach cancer patient.
• Aage Louis-Hansen discussed the concept with his wife, also a nurse, who saw the potential of such a device and persuaded her husband to give the product a chance.
EXTREME USERS
• Antilock Braking System (ABS)
• The origins of ABS came from the need to stop aircraft safely under difficult conditions
• ‘Tough customers mean good designs’
• The bottom of the pyramid concept also offers some powerful extreme environments in which very different patterns of innovation are emerging
WATCHING OTHERS
• ‘Copy and Developing’
• Southwest Airlines became the most successful carrier in the
USA by dramatically reducing the turnaround times at airports an innovation which it learned from study pit-stop techniques in the F1.
RECOMBINANT INNOVATION
• There is plenty scope of crossover
• Reebok pump
• Edison’s famous ‘Invention Factory’ was founded in 1876 with the grand promis of ‘a minor invention every ten days and a big thing every six months or so’