the feeling of nurturing concern for, and dependence on, another. Relationships between companies can develop into
a keiretsu a network of interlocking corporate affiliates.
Within a keiretsu, executives may sit on the boards of their customers or their suppliers.
Members of a keiretsu trade with each other whenever possible and often engage in joint product development, finance and marketing activity.For example, the Toyota Group keiretsu includes 14 core companies and another 170 that receive preferential treatment.
Toyota holds an equity position in many of these 170 member firms and is represented on many of their boards of directors.
Many American firms have found that the best way to complete in Asian countries is to form relationships with Asian firms. For example, General Motors’ joint venture with Shanghai Motors produces Buicks, Chevrolets, and Cadillacs. German automaker Volkswagen also has an alliance with Shanghai Motors to produce the Passat.
the feeling of nurturing concern for, and dependence on, another. Relationships between companies can develop into
a keiretsu a network of interlocking corporate affiliates.
Within a keiretsu, executives may sit on the boards of their customers or their suppliers.
Members of a keiretsu trade with each other whenever possible and often engage in joint product development, finance and marketing activity.For example, the Toyota Group keiretsu includes 14 core companies and another 170 that receive preferential treatment.
Toyota holds an equity position in many of these 170 member firms and is represented on many of their boards of directors.
Many American firms have found that the best way to complete in Asian countries is to form relationships with Asian firms. For example, General Motors’ joint venture with Shanghai Motors produces Buicks, Chevrolets, and Cadillacs. German automaker Volkswagen also has an alliance with Shanghai Motors to produce the Passat.
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