Campaign Description
Instructions: Use the product in the video and inform the customers that you will be using the product to do a particular natural style (twist-out, flat twist-out, two strand twist-out, roller set, curlformers). The focus should be on an interesting natural hair style in which you should give a "how to". Additionally you will show how you are utilizing the KeraVada Creme Brulee product to do that particular style. Finally, we will also be re-editing and promoting the video on a number of our own social media channels reaching up to ten million views.
Talking points
The moisture the product brought to dry hair for more than three days. Product texture. Product scent. Product ingredients (90% Organic). How the products softens the hair.