The study also shows important implications for the average Facebook user. The study
highlights the reality that protecting one’s privacy is the joint responsibility of both
Facebook the company and the Facebook user. It is all well and good if Facebook provide
privacy and control mechanisms to users to protect their online privacy but Facebook users
must actively employ these tools in order to alleviate the risk of a violation of privacy on
the social networking site. Facebook users must recognise the dangers of actively socialising
in the online vacuum and must either take steps to protect their online activity or
actively take responsibility for their online actions.