NOK AIR
Developing a High Performing Team Culture
Nok Air is a low-cost airline based in Thailand, operating domestic and international services.
Objective
Nok Air’s mission is to be the number one low-fare, high-value budget airline in both Thailand and Asia. To achieve this, the senior managers of Nok Air met with Impact Thailand to discuss how to develop a high performing team ethos companywide. Everyone from manager level down (over 600 people) was to go through a one-day programme of intensive experiential learning.
Solution
Working closely with the Nok Air HR function, Impact Thailand designed an event that focused on the key elements of successful teamwork. Participants took part in an interactive construction challenge – ‘Chocks Away’. This project gave them the opportunity to work initially in a small team and then apply the skills they had learnt to a larger team project. At all times they were working towards a single, clear goal – to design and construct a life-size biplane
Key to the success of these programmes were:
• A cross-functional mix of individuals – each programme involved people from all levels within the organisation with roles ranging from pilots, ground service agent, cabin-crew and sales and marketing staff.
• Consistency in delivery – ensuring that the shared experience was the same for all participants
• Close evaluation and careful adjustments.
12 one-day programmes were successfully delivered between May and September 2007 at Pung Waan Resort in Kanchanaburi province.
Result
“Nok Air very much appreciates and is impressed with the programmes, working alongside the Impact team for almost five months. We have received many complimentary comments and positive feedback from our staff who took part in the programme. We really hope to do something similar again together in the near future.”